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A Strategic Use of Credentials Brings Validity to Your Messaging

For this installment of The Backstage Pass, I focus on the importance of #credentials. Each of us is paid to have a perspective, and that needs to come through in our messaging. However, we must provide strategic credentials to validate our #perspective. If we have no validity in our perspective, we have no strength in our #message.

Steven JohnsonFebruary 10, 2025
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Steven JohnsonJanuary 13, 2025

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