Connections
We Make

Our core services strengthen your leadership communications, core messages, and delivery — helping you move your business forward. We develop effective connection strategies for you so that you can tell your story through owned, earned and even paid channels.

EXECUTIVE COMMUNICATIONS COACHING AND COUNSEL

SJConnects is on a crusade to turn everyone who communicates into a strategic communicator. Connecting through communications is critical to positioning an entire organization, internally and externally.

Whether on-site or remote, our research-based model maintains engagement, deepens connection, and produces step changes in competencies. Our programs are full-on instructional, not simply informational, building strategic muscle development that helps move the business forward.

Our coaching is prescriptive, focusing on building new muscle memory. It isn’t simply about presentations or “what to do with your hands.” It focuses on being effective in large meetings, conference calls, client updates, and even hallway conversations. In each situation, your current and rising leaders need to communicate clearly and effectively.

Media relations, analyst and investor meetings, crisis response, annual reviews all are subsets of this. SJConnects equips and prepares each of your storytellers with strategies and processes to express key messages with his or her own stamp.  And when a crisis hits, leadership needs to be demonstrated quickly and clearly.

  • Executive message development

  • Presentation coaching

  • Presentation development

  • Meeting management coaching

  • Media and crisis coaching

  • Message discovery and refinement

  • Issues and crisis communications materials development

  • Position paper creation

STRATEGIC COMMUNICATIONS ARCHITECTURE AND EXECUTION

Most business people agree that a thoughtful business plan is a critical component to a successful business. However, we are still finding many organization communicating without a strategic communications plan — and that is a big mistake. We are passionate about crafting the right strategic plan to map out connective messaging, strategies, channels and content through the right messengers.

  • Objectives and strategies identification

  • Message set development

  • Story mining

  • Traditional/new/social media audits

  • Staff competency audits

  • Media materials

  • Community/partner outreach content

  • Image/infographic/video development

  • Perspective papers

  • Scripts and surveys

  • Print collateral development

INTEGRATED MEDIA/SOCIAL MEDIA COMMUNICATIONS

SJConnects recognizes the reporter and the blogger may well be the same person, which means strategic media relations needs to cut across traditional and new media. Social media engagement also must be a part of the strategy from the start. We help you execute tailored content to deliver your story and to meet your business objectives. Our experience is drawn from 25 years of campaign executions, product introductions, and event support for B2C and B2B clients.

  • Media and blogger pitch content

  • Media and blogger outreach

  • Influencer outreach

  • Channel development

  • Content creation

  • Content re-purposing