Integrated Media Relations

SJConnects recognizes the reporter and the blogger may well be the same person, which means strategic media relations needs to cut across traditional and new media. Our approach includes:

  • Communication architecture development
  • Story mining
  • Traditional and new media audits
  • Media material creation
  • Influencer outreach

Social Media

Whether you are B2C or B2B, social media engagement must be a part of the strategy. SJConnects helps you execute tailored social media content to deliver your story and to meet your business objectives. Our toolbox includes:

  • Social media engagement audit
  • Audience and metrics identification
  • Content creation and syndication (earned, owned, paid)
  • Channel development